To profile my primary target audience and to understand them, I will have to use the uses and gratification theory. For this i have found a simple diagram. -> Primary target audience profile My Primary target audience is 16-18 year olds, in college and currently studying for their A-Levels. They can be either Male or female because most colleges are not gender specific. based on my survey, the Primary target audience is not very aware of what a college magazine would look like. However, they do know what they wold like to see. So, their knowledge is fair on the scale of low to fair to high and then to expert. Again, based on the survey, my target audience have said that they would very much like to see a image of a student on the cover of the magazine. Demographics (the basic knowledge of the target audience) Age: 16-18 Gender: Male or Female Class: Middle class Social grade: C2 - B ...