stereotypes and representations
Gender This cover of Mix mag, a club/dance magazine, supports the theory of Laura Mulvey. She said in 1975 that women in T.V and traditional media products, women are seen as only as two things, "As erotic objects of the desire for the characters within the story and as erotic objects for the desire of the spectator." As you can see, this magazine cover strongly supports this theory as the main image is of a women dressed as an erotic object that is for the desire of the spectator. from this we could say that the Primary target audience would be Men because of the main image and its erotic nature. However, it could be argued that the secondary target audience would be women of a certain age because they would see the women as something that they would want to be. Also, the use of direct address adds to the effect of the appeal toward the male target audience. In terms of my own club/dance magazine, I would use these terms to support mulvey's theory because it could ...